* Project Challenges:

·  In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.

* Solution:

·  Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting

·  Re-create influencers' content, combine with creative short videos, creating a cohesive and strategic content that aligns with the brand’s identity

·  High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

* Project Results:

·  Achieved over 2 billion video exposures within 3 quarters. Delivered 40 million valid user interactions through high-quality content creation, reducing user acquisition costs by 75%. Achieved 800,000 conversions, and reached top1 on both App Store and Google Play download charts. 

* Project Challenges:

·  Facing pain points such as cultural adaptation issues and user privacy and trust challenges. Brands looking to quickly build brand cachet and tap into overseas markets.

* Solution:

·  Break through the price war: On TikTok, iFLYTEK must differentiate itself from low-price competition with unique content.

·  Find quality influencers: Use YouTube for in-depth reviews to differentiate from low-price products.

·  Global brand promotion: Leverage the advantages of independent sites to maximize global reach and drive conversions.

* Project Results:

·  In-depth cooperation with more than 30 KOL/KOC, the total broadcast volume exceeded 250 million times, successfully igniting brand heat and market topics.

* Project Challenges:

·  As one of TikTok’s breakout products of the year, the project had seen weak performance. The brand sought to tap into new growth by focusing on live streaming.

* Solution:

·  Localized Approach: The live streaming setup was 100% located in the U.S., with local IP environment, hosts, and stage design, ensuring U.S. localization.

·  Experience Leveraging: The operation team, with over a thousand live-streaming experience in China, brought their expertise to the U.S. market.

·  In-Car Live Stream: utilized the in-car streaming format to intuitively showcase the product's features, ensuring full audience comprehension.

* Project Results:

·  Fast Growth from Zero to One: Achieved significant data growth within 14 days, with a single live stream generating over $10K GMV in just 3 hours.

·  First-Month Milestone: Reached over $300K GMV within the first month.

* Project Challenges:

·  The market is competitive, with established apps dominating, making it hard for Duet to gain traction. High user acquisition costs and limited brand awareness reduce the effectiveness of traditional advertising.

* Solution:

·  Beauty-driven traffic: Redefine influencer categories to include beauty, fitness, food, and travel, with beauty as the primary focus to attract and convert the dating app audience.

·  Date sharing: Influencers share their wonderful date experiences to spark users' fantasies, linking the idea of a perfect date with the app to drive conversions.

* Project Results:

·  Create a tailored influencer network with more than 100 KOL of various scales on TikTok.

·  Build brand image: Create relatable, creative videos that generate over 1.5 million meaningful user interactions.

* Project Challenges:

·  Literie faces challenges such as intense market competition, slow user growth, content localization issues, and low platform awareness.

* Solution:

·  Broad Data Testing: Invested in hundreds of accounts for content testing, exploring possible combinations across different types of novel content and presentation formats.

·  High-Frequency Posting: In addition to establishing relevant content, high-frequency exposure was maintained through short videos to continuously engage users.

·  Multi-Platform Conversion: Beyond TikTok, tests were also conducted on platforms like Instagram and X, connecting multiple channels.

* Project Results:

·  Created a tailored marketing account matrix for the brand, incubating over 100 accounts on TikTok to promote novel excerpts.

·  Wide reach to potential audiences: Over 3,000 videos were posted across the matrix accounts, accumulating over 8 million views and achieving a more than 100 million increase in download conversions.

* Project Challenges:

·  The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.

* Solution:

·  Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews, and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.

·  High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.

·  Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.

* Project Results:

·  For brands to accurately screen their partners, a list of more than 100 KOC/KOL was provided for screening at the beginning of the cooperation;

·  Drive downloads and conversions: Released over 30 videos within 10 days of partnership, with each video generating over 100 conversions.

* Project Challenges:

·  The promotion is faced with challenges such as insufficient user awareness, fierce market competition, and difficulty in paid conversion, and needs to enhance brand influence and user conversion rate through differentiated function display and precise marketing strategy.

* Solution:

·  Select people who are related to visual creativity, content production and social media play, and prioritize those with high interaction rate.

·  Enrich the content to enhance brand awareness and amplify the fun and functional advantages of the software through function demonstrations, before and after comparisons, and implantation of life-like scenes.

* Project Results:

·  Brand exposure increased, reaching more than 100,000 target users through the marketing videos of celebrities.

·  Accelerated user growth: app downloads realized a 30% YoY increase and the number of active users continued to climb.

* Project Challenges:

·  Knowledge of Hong Kong and U.S. stock trading is relatively specialized, and users need a longer period of education and guidance, resulting in higher user acquisition and cultivation costs. Users' dependence on financial applications is low, and user loyalty is difficult to cultivate.

* Solution:

·  We select professionals in the field of finance and economics, and position ourselves in the young group, attracting the demand for Hong Kong and U.S. stock trading and overseas asset allocation.

·  Focusing on APP usage evaluation, stock market hotspot review and popularization of Hong Kong and U.S. stocks, we use attractive content to educate users and enhance brand influence.

* Project Results:

·  We provided a list of more than 50 people for screening at the beginning of the cooperation, and the selection rate of the people was as high as 82%.

·  With easy-to-understand creative content to educate customers and resonant content to enhance user interaction and stickiness, the app downloads realized a stepwise growth.

* Project Challenges:

·  Facing cultural adaptation and user trust issues, Red Chef aims to quickly build brand presence and tap into overseas markets.

* Solution:

·  Break through the price war: On TikTok, Red Chef stands out with unique, dazzling influencer performances.
Engage quality influencers: Collaborate with influencers for in-depth product explanations to differentiate from low-price competitors.
·  Global brand promotion: Leverage independent sites to maximize global reach and drive conversions.

* Project Results:

·  In-depth cooperation with over 20 KOL & 260 KOC, A single viral video garnered 1.2 million views, generating over $40,000 in GMV, successfully igniting brand heat and market trends.

* Project Challenges:

·  Facing cultural adaptation and user trust issues, OQQ aims to empower women to radiate confidence and vitality while quickly building brand presence in diverse markets.

* Solution:

·  Amplify influence: Partner with top-tier influencers for consistent product promotions to expand brand reach.

·  High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.

·  Enhance influencer loyalty: Offer high commissions to strengthen partnerships and increase engagement.

* Project Results:

·  In-depth cooperation with 3 KOLs and 76 KOCs, consistently dominating sales in Europe, USA, and Southeast Asia.

·  A single viral video achieved over 13 million views, generating more than $440,000 in GMV.